Gillette. (Do I need to say more?) Woke to Broke: Gillette Loses Billions After Anti-Men, Transgender Shaving Ads.
8 billion dollar loss. Billion, with a “B.”
“Gillette’s commercial that blanketed the male gender with the accusation of ‘toxic masculinity’ while using feminist buzzwords and clips of hard-left news organizations was one of the most hated commercials of the past decade,” Red State informed
Apparently it was a boon to the “shave clubs” – online retailers that offer decent razors at discount prices. Not really my area of expertise, since I don’t even shave my legs. (Look up the definition of “Lesbian,” and reflect on the idea of “not trying to lure men.”)
For reasons of schadenfreude, this story fascinates me. Is one company’s razor so “superior” to another that they feel they can lecture their main clientele about behavior they deem “inappropriate?” Or did they just shoot themselves in the foot? I’m actually surprised that anyone east of California, and west of Philadelphia buys anything from Gillette. And I live less than 20 miles from P&G research and “Ivorydale.” (Not completely sure where the Corp. HQ is located, but it is probably in that 20 mile radius.)