Everything. You. Do. Customer Tracking at Ralphs Grocery Store.
To comply with California’s new data privacy law, companies that collect information on consumers and users are forced to be more transparent about it. Sometimes the results are creepy.
Health. Insurance. Property. Bank Accounts. What you do online. Geolocation data – which is vague. (Where you go in the store or where you go in general?) There’s more.
And when people got creeped out, they said they may have to rethink how they worded the disclosure.
That’s the company’s solution. Don’t spy on people less, just change the wording so they don’t realize it.
More consumer protection laws will be required.