Apple likes secrecy. Apple wants to do business with banks. Banking has all these pesky “transparency” regulations. Apple’s secret banking play hits a privacy pothole.
This is a pretty big story in and of itself, but the real issue is how Apple tripped over their collective – inflated – ego.
The first problem, as noted at Fudzilla, is that these people are not the idiots Apple expected them to be.
Apple turned everyone out the favorite lounge at the show and instituted secrecy – behind that Great Wall – for a pitch to the banking industry.
Apple thought it could resolve the issue by holding an exclusive presentation in the middle of a trade show for the bankers. This backfired because Apple bodged it by holding the secret presentation in the middle of an Aussie trade show and kicking out all the other riff-raff.
It tried to do its usual trick of hyping itself up and expect the bankers to follow like adoring children. Unfortunately for Apple, high-level Bankers did not get where the are today by believing that sort of rubbish. In fact, while Bankers might be Satan’s little helpers, at least they are not stupid Apple fanboys who think buying the iPhoneX is great because its maker tells them that it is.
Or as ITnews noted…(from the first link at the top of the post)
A gentleman from Switzerland seemed less impressed and described the Apple event as one giant stage managed ad and said it revolved around Apple talking about how good it was, how good its privacy is, and how nice its products are.
Our Geneva-based source added it appeared all the mystery and conspicuous exclusion had been engineered to create a buzz that was let down by a, well, an hour long ad.
“Apparantly I can also do some banking on my iPad and you can use an iPad in a bank,” the gentleman drolly said. “Great.”
Welcome to the Real World™ where people buying (or not) your services actually know what they are doing, and have to do a cost/benefit analysis before they do buy it (or don’t – as the case may be).