Get Woke. Go Broke.

Gillette. (Do I need to say more?) Woke to Broke: Gillette Loses Billions After Anti-Men, Transgender Shaving Ads.

8 billion dollar loss. Billion, with a “B.”

“Gillette’s commercial that blanketed the male gender with the accusation of ‘toxic masculinity’ while using feminist buzzwords and clips of hard-left news organizations was one of the most hated commercials of the past decade,” Red State informed

Apparently it was a boon to the “shave clubs” – online retailers that offer decent razors at discount prices. Not really my area of expertise, since I don’t even shave my legs. (Look up the definition of “Lesbian,” and reflect on the idea of “not trying to lure men.”)

For reasons of schadenfreude, this story fascinates me. Is one company’s razor so “superior” to another that they feel they can lecture their main clientele about behavior they deem “inappropriate?” Or did they just shoot themselves in the foot? I’m actually surprised that anyone east of California, and west of Philadelphia buys anything from Gillette. And I live less than 20 miles from P&G research and “Ivorydale.” (Not completely sure where the Corp. HQ is located, but it is probably in that 20 mile radius.)

The New Rules for Men in the Age of #MeToo

The rules are simple enough. Wall Street Rule for the #MeToo Era: Avoid Women at All Cost.

So is this what the feminists behind #MeToo wanted?

No more dinners with female colleagues. Don’t sit next to them on flights. Book hotel rooms on different floors. Avoid one-on-one meetings.

In fact, as a wealth adviser put it, just hiring a woman these days is “an unknown risk.” What if she took something he said the wrong way?

Across Wall Street, men are adopting controversial strategies for the #MeToo era and, in the process, making life even harder for women.

So congrats to the radical feminists who hate “rules of evidence” and “due process.” Men are not going to just lie down and disappear. They are going to adapt. That adaptation is going to cost you. I can’t tell you how happy I am to be retired right now!

Hat tip to The Other McCain, who summed it up nicely.

If you are male in the #MeToo era, every woman in the workplace is your enemy. Feminism’s goal is to destroy the careers of all men. There is only only one way for a man to be safe from this danger: